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Who gives a shit about music? Nobody. But when you post about your new haircut…

Updated: 5 September, 2015 Created: 5 September, 2015 By:Andrzej Category: Blog
Some weeks ago I came across this post on one of dark electro related groups. A lady dropped a casual post about her new haircut with a photo of same. You can see a screenshot above. Personal information blurred out as it is irrelevant.

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I looked in disbelief as it climbed up to finally receive 461 likes and 87 enthusiastic comments.

The group is at least partially about music, it has musical genres in the name. I see a lot of posts from musicians there, begging to notice their music. Very good music at times I have to say.

The level of engagement the musicians receive is incomparable. 1-2 mercy likes at most  (I got zero response myself). A single comment from a friend. In terms of percentage the post about haircut received on average 22,950% more engagement than standard post with a song.

Twenty two thousand, nine hundred and fifty percent more.

For those thinking in pictures I have a nice chart below:

haircut-to-music-ratio2

There are some harsh questions begging to be asked. Why on earth do you people call yourselves music fans? Are you seriously members of some music related subculture? Do you care about music at all?

For anybody looking at the data it is obvious that people in the scene are not music fans, but style and haircut fans. At least these are the things that interests them enough to click like or comment under a post. Certainly not music, there is 22,950% of a difference in engagement. The evidence is too overwhelming to live a space for any doubt.

Just to stay scientifically sound, I went ahead and posted exactly the same text on exactly the same group with a song rather than a haircut. I knew what I was going to get because – as a music fan and promoter – I posted songs on Facebook groups before.

You can see the outcome below. Is anybody still not convinced?

song-engagement

As you can see I got ZERO response. Nil. Nada.

We – the musicians and music promoters – have been living in some strange illusion that people in the goth/cyber/industrial scene actually do care about what we do. Clearly they do not. At least they care thousands of times less than they do about a fecken haircut.

Dear pretending-to-be-music-fans haircut lovers, here is your chance to repent. Like Halotan Records on Facebook in the box below and subscribe to our newsletter up on the top. If you do both, your sins will be partially forgiven.

We post about music, there will be no haircuts in what we post. It will be hard for you. You may feel uneasy at first, but believe me, it will get easier over time. You may even start enjoying this thing called music a bit.

This is the only way to save your soul and dignity. Support the music and at least try to pretend you are a music fan. We are watching you.

A free tip for musicians:
Want to become known in the scene? Get yourselves fancy haircuts and post them on Facebook. Given the evidence above you will become stars in no time.

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