{"id":382,"date":"2010-11-28T01:48:42","date_gmt":"2010-11-28T01:48:42","guid":{"rendered":"http:\/\/www.halotan.com\/tloczone-plyty\/"},"modified":"2010-11-28T01:48:42","modified_gmt":"2010-11-28T01:48:42","slug":"tloczone-plyty","status":"publish","type":"post","link":"https:\/\/halotan.net\/pl\/blog-pl\/tloczone-plyty.html","title":{"rendered":"T\u0142oczone p\u0142yty w Halotan Rec"},"content":{"rendered":"\n

\"\"Po wpisie na temat CD-R par\u0119 os\u00f3b pyta\u0142o nas czy jeste\u015bmy wrogami t\u0142oczonych p\u0142yt i dlaczego. Ma\u0142e nieporozumienie. Jeste\u015bmy wrogami nieskutecznego wydawania pieni\u0119dzy. Je\u017celi zesp\u00f3\u0142 sobie tego \u017cyczy, wydamy mu t\u0142oczon\u0105 p\u0142yt\u0119 bez \u017cadnego problemu.<\/p>\n\n\n\n

Podobnie jak w 99.9% przypadk\u00f3w w polskiej scenie Dark Independent zesp\u00f3\u0142 b\u0119dzie musia\u0142 pokry\u0107 koszty produkcji \u2013 my zajmiemy si\u0119 sprzeda\u017c\u0105 i zwr\u00f3cimy zespo\u0142owi ewentualne wp\u0142ywy.<\/p>\n\n\n\n

W praktyce zesp\u00f3\u0142 czeka wciskanie tej p\u0142yty znajomym i rozpaczliwe spamowanie gdzie si\u0119 da zeby zdoby\u0107 cho\u0107 kilka incydentalnych sprzeda\u017cy. Oczywi\u015bcie nikt si\u0119 nie przyzna \u017ce tak to wygl\u0105da. Powiedz\u0105 Ci \u017ce sprzeda\u017c idzie \u015bwietnie \u2013 bo co maj\u0105 powiedzie\u0107, \u017ce sprzedali 10 sztuk siostrze, kolegom i jakiemu\u015b jednemu kolesiowi z myspaca? Ceny nie mog\u0105 obni\u017cy\u0107 bo wywalili na to kup\u0119 kasy. Wol\u0105 kisi\u0107 p\u0142yty na strychu zamiast przyzna\u0107 si\u0119 do b\u0142\u0119du, pchn\u0105\u0107 je za 5z\u0142 i zminimalizowa\u0107 i tak nieuchronn\u0105 strat\u0119. Witaj w krainie  emocji i dumy, w kt\u00f3rej jeden b\u0142\u0105d poci\u0105ga za sob\u0105 kolejne.<\/p>\n\n\n

[halobox]<\/p>\n\n\n\n

Jakim cudem zesp\u00f3\u0142 z dwoma oficjalnymi albumami za paskiem ma ledwie setk\u0119 s\u0142uchaczy na lascie? Przecie\u017c s\u0105 s\u0142awni, nie?<\/p>\n\n\n\n

Je\u017celi Ty, Twoi znajomi i ich znajomi nie kupuj\u0105 za 30-50z\u0142 p\u0142yt nowych, ma\u0142o znanych zespo\u0142\u00f3w to p\u0142yty Twojego zespo\u0142u te\u017c nikt nie kupi. Drogi Artysto, fani to tacy sami ludzie jak Ty, i post\u0119puj\u0105 bardzo podobnie i nie s\u0105 idiotami.<\/p>\n\n\n\n

Sami uwa\u017camy takie przedsi\u0119wzi\u0119cie za niepraktyczne i nie w\u0142o\u017cymy w nie w\u0142asnych pieni\u0119dzy bo s\u0105 to pieni\u0105dze z g\u00f3ry wyrzucone w b\u0142oto – nigdy nie zobaczymy ich z powrotem. Je\u017celi kto\u015b chce sobie strzela\u0107 takiego samob\u00f3ja, niech robi to na w\u0142asny koszt. My b\u0119dziemy odradza\u0107. Tak to niestety dzia\u0142a, niezale\u017cne zespo\u0142y dumnie og\u0142aszaj\u0105ce wydanie nowego albumu same finansuj\u0105 produkcj\u0119 i udaj\u0105 \u017ce zrobi\u0142a to za nich \u201ewytw\u00f3rnia\u201d. Boso ale w ostrogach \u2013 nas to nie bawi. To jest kupowanie sobie iluzji sukcesu zamiast skutecznego d\u0105\u017cenia do jego osi\u0105gni\u0119cia naprawd\u0119.<\/p>\n\n\n\n

Odrzucenie pozor\u00f3w i rzeczy nieskutecznych le\u017cy u podstaw naszej filozofii dzia\u0142ania. Ma\u0142o znany zesp\u00f3\u0142 jakkolwiek dobry by nie by\u0142, potrzebuje fan\u00f3w. +2k z\u0142otych wywalone na p\u0142yt\u0119 daje mu koszmarnie wysok\u0105 cen\u0119 za pozyskanego fana, dro\u017csz\u0105 nawet ni\u017c promo play na last.fm kt\u00f3ry jest kompletnym finansowym absurdem. My te rzeczy przeliczamy na skuteczno\u015b\u0107, nie na emocje.<\/p>\n\n\n\n

Zanim wydasz p\u0142yt\u0119 w nak\u0142adzie 500 egzemplarzy, zdob\u0105d\u017a najpierw do\u015b\u0107 fan\u00f3w, kt\u00f3rzy to j\u0105 kupi\u0105. To naprawd\u0119 nie przyjdzie samo. Wyrzu\u0107 te cholerne ostrogi, dzia\u0142aj skutecznie, wydawaj pieni\u0105dze z g\u0142ow\u0105 –  na tanie pozyskiwanie fan\u00f3w – i osi\u0105gnij prawdziwy sukces, zamiast kupowa\u0107 drog\u0105 namiastk\u0119.<\/p>\n\n\n\n

Powt\u00f3rzymy jeszcze raz t\u0105 sam\u0105 mantr\u0119. T\u0142oczenie p\u0142yt jest technologi\u0105 wielkonak\u0142adow\u0105. Jej op\u0142acalno\u015b\u0107 w por\u00f3wnaniu do CD-R zaczyna sie dobrze powy\u017cej kilkuset egzemplarzy. Zanim wydamy Ci tak\u0105 p\u0142yt\u0119, b\u0119dziemy walczy\u0107 o do\u015b\u0107 fan\u00f3w dla Ciebie, \u017ceby p\u0142yta ta nie sko\u0144czy\u0142a tam, gdzie ko\u0144cz\u0105 wszystkie tego typu wydawnictwa, czyli na Twoim w\u0142asnym strychu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Po wpisie na temat CD-R par\u0119 os\u00f3b pyta\u0142o nas czy jeste\u015bmy wrogami t\u0142oczonych p\u0142yt i dlaczego. Ma\u0142e nieporozumienie. Jeste\u015bmy wrogami […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48],"tags":[],"class_list":["post-382","post","type-post","status-publish","format-standard","hentry","category-blog-pl"],"yoast_head":"\nT\u0142oczone p\u0142yty w Halotan Rec - Halotan Records PL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/halotan.net\/pl\/blog-pl\/tloczone-plyty.html\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u0142oczone p\u0142yty w Halotan Rec - Halotan Records PL\" \/>\n<meta property=\"og:description\" content=\"Po wpisie na temat CD-R par\u0119 os\u00f3b pyta\u0142o nas czy jeste\u015bmy wrogami t\u0142oczonych p\u0142yt i dlaczego. Ma\u0142e nieporozumienie. 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